Mary Moo is a childrens' brand, making handmade clothing and soft furnishings. Emily (the business owner) wanted a fun, friendly logo to take her small business to the next level without creating the feeling of a high-end boutique.

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The chosen logo was Emily's favourite, just as it was mine. The reversed out design really let the bold colours speak. Coupled with an irregular striped background, the branding and colour palette really came together.