LOGO, BUSINESS CARDS & WEBSITE
ALTERNATE LOGO CONCEPTS
Andrew, an occupational therapist, and Michelle, a physiotherapy, decided to start their own venture. Evolution Workplace Solutions was born, providing workplace rehabilitation, injury management and injury prevention. They required the basics to start things moving - branding, business cards, flyer and website build in WIX.
The branding brief was quite challenging. They wanted a solid logo, representing the years of experience they collectively had in the industry, whilst feeling quite fun and friendly, setting them apart from more clinical natured competitors. The main logo requirement was to represent an aspect of their work - growth, moving forward or the partnership of professional and client.
The end result is a simplistic logo showing growth through molecular like movement. Coupled with a bright palette across the cool colour spectrum, and a clean capitalise font, the brand feels fresh, dynamic, clean and bold. We kept the marketing material very clean letting the bold colours set in simple shapes organise and add visual impact to the brand.
View the full website at www.evolutionworks.com.au